Heilo came out with a nice and fun concept. Moving along with their key campaign ideas of “Together is better”. We create an instagram game filter that engages with the audiences. The game play requires couple to answers the questions correctly in order to get a kiss on their face. The kisses concept coincide with their Key visual elements which help people relate to the same campaign. 

 

These filters is a new way of marketing and it has drive many form of organic engagement for Haagen Dazs.