Häagen-Dazs Mango & Melon Game Filter
Commissioned by Häagen-Dazs to create an Instagram AR game filter to promote Häagen-Dazs Summer Flavours. HEILO Agency conceptualised and designed this Instagram filter and gamified ice creams and fruits to boost the summer experience. With pop colours and upbeat music infused into the game filter alongside a weekly giveaway, it well attracted and engaged users to play and share this game through their social platform.
Instagram AR Filter