Häagen-Dazs - TinyTAN Special Edition
November 2020, Häagen-Dazs announced their collaboration with BigHit Entertainment to present the [TinyTAN Special Edition] line of products across major stores in Singapore.
Branding and Buildup
Starting with the launch of exclusive sets for public purchase, we branded large Häagen-Dazs stores with a wash of the TinyTAN theme, in the key colors of the collaboration: pink and purple.
Hanging mobiles, display pedestals, chiller toppers and store wraps were custom designed and produced for the thematic in-store activation.
Key visuals from the brand owners were provided for our adaptation and production of creatives for use across platforms and products.
Social Media marketing collaterals were created to compliment the products launched, as well as the built up efforts.
Two unique floor-standing pedestals were deployed at the BTS POP-UP : MAP OF THE SOUL Showcase at Plaza Singapura. These pedestals served the purpose of encouraging online purchases of the exclusive TinyTAN line of Häagen-Dazs products.