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OWNDAYS - Lunar New Year Game Filter

As we’ve experienced the vast difference of Lunar New Year this year, to boost brand awareness and festivity morales - OWNDAYS developed a fun-filled Instagram filter that family and friends could enjoy together though apart.


Instagram AR Filter


OWNDAYS Singapore




To bring the festive to wherever consumers were at, OWNDAYS game filter was incorporated with Chinese New year elements from music to iconic representations like red packets or better known as “ang pows” and oranges.

Through this Instagram game filter, we saw an increase of engagement rate and to amplify the reach of this game,  we tapped on the sphere of Influencer Marketing. OWNDAYS worked with influencers to promote and share this game filter with their followers. Overall, the engagement for this campaign was off the charts.

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