POKKA - Hi, We Mint Again

Guerilla Marketing has always been an effective method of publicity, despite the common misconception that it sits in a rather grey area. For this POKKA engagement activations, we demonstrated what might have changed that - garnering only positive feedback and public responses throughout deployment.

Service

Event Activation

Client

POKKA

Year

2019

From strategically placed chillers at unique locations, members of the public were able to pick up a bottle of POKKA’s much-loved take on the classic bottled green tea - the Peppermint Green Tea.

 

The experience was also enhanced by the additional appearance of a light fog everytime the chiller door opened. This amplified the impact of the activation, despite the small-scale setup.