POKKA - Hi, We Mint Again
Guerilla Marketing has always been an effective method of publicity, despite the common misconception that it sits in a rather grey area. For this POKKA engagement activations, we demonstrated what might have changed that - garnering only positive feedback and public responses throughout deployment.
From strategically placed chillers at unique locations, members of the public were able to pick up a bottle of POKKA’s much-loved take on the classic bottled green tea - the Peppermint Green Tea.
The experience was also enhanced by the additional appearance of a light fog everytime the chiller door opened. This amplified the impact of the activation, despite the small-scale setup.