An unfortunate event has taken the world by a wild-storm and not just our lives have been changed but businesses and marketing has shifted gears as well. If your business has not gone live stream or considered to, let us change your mind.
6 reasons why you should go live stream
1. Wider Audience Reach
Physical events have a limitation to the number of guests you can invite but with live streaming, the amount of guests you’d like to invite is almost unlimited. Live streaming allows you to reach out to audiences that were hard to reach or not your target audience but if they chance upon your event online, they may be a convert.
There may be situations where interested guests would like to attend but due to personal commitments they are unable to attend physically. You can tackle this unfortunate situation by bringing your event online as they can watch it at ease wherever they are at or uploading it on your streaming platform once the event is over where other audiences can watch it.
With live streaming you can reach out to a wider range of audiences and you are not limited by geographics as everyone will be able to stream in the comforts of wherever they are at.
2. Human Touch
One of the main concerns for live streaming would be losing the human touch but that is not true. In retrospect, live streaming brings out the human touch more than ever! Why? That’s because it’s a live stream, obviously - questions thrown in during the live stream can be answered immediately via the chat portal or the host can help with highlighting the questions as well. This way, it helps to clear any doubts or confusion that your audience might have on the spot and you can converse with them simultaneously while the event is running, most importantly, you’ll be building your own community with your audience.
Instant gratification creates deeper engagement with your audience and will bring both of you closer. Every opportunity to communicate with your audience leaves a great and lasting impression.
3. Adding Visual Elements
As this saying goes, “a picture paints a thousand words”, similarly when we see an image, it leaves a deeper lasting impression on us and with live streaming it’s not just an image but human interaction as well. Live streaming grows your audiences as it allows potential audiences who are out of your targeted audience zone to join your stream and get interested in your brand.
Live streaming gives access to audience interaction and face-to-face time shows how brands humanise themselves to connect with their audiences. When that happens, it connects the audience to the brand and better communicates the brand's messaging to them. Even though it may be a livestream, once it ends, it can be saved and uploaded as a video on the brand's various platforms online.
4. Cultivate Trust & Engage Your Audience
Live streaming is all about cultivating a relationship with your audience and it creates a personal relationship with your targeted audience. Live streaming grows your audiences as it allows potential audiences who are out of your targeted audience zone to join your stream and get interested in your brand.
This gives access to audience interaction and face-to-face time shows how brands humanise themselves to connect with their audiences. When that happens, it connects the audience to the brand and better communicates the brand's messaging to them in an authentic way. Your brand can then leverage on live streams to give them greater exposure to promote your products.
5. Wide Variety of content use
With live streaming, there is so much more that you could do! One of the most amazing factors is that we are not restricted to just live video or audio streaming but add on additional forms like video content, multimedia that includes overlay, images and texts. Not forgetting live streaming allows for live chats to happen and real time replies can be made.
With these other elements added into your live stream, the consumer journey for your audience will be holistic.
6. Post Event Analytics
Post-live stream is just as important as the pre-live stream and the live stream itself as that is where you track the success of your live stream. Depending on the platform you are using, using a platform that is equipped with analytics and tracking will help you know your audiences behaviour that will enable you to know your audience better.
From this platform you’d be able to better understand and strategise your live stream.
Jump onboard the live stream train if you have not already and gain better brand exposure like no other!