Advertising plays one of the biggest roles in marketing especially in the digital realm and here in HEILO, we are proud to share with you that we are now certified Auction helpers of TikTok Business and we are here to help you broaden your horizons in this ever changing digital world!
We are sure TikTok is no surprise to you but if you’re not familiar with TikTok yet, TikTok is a short-form video social platform that allows users to create and share 15s - 60s videos to take the world by storm. Wanted to go viral but nothing seems to be working for your brand?
TikTok is your go to place for your one-shot to fame - seen many successful individuals. It may sound like a platform for Gen X but don’t be surprised as tons of millennials and even boomers (surprise!) are on TikTok. To target the young adults and generation thereafter, TikTok plays a pivotal role in your marketing strategy in 2021.
A new advertising social platform like TikTok may seem daunting at the start as you may question the success of your campaign through it like we did - “Is it really helpful?”/ “Will I get the engagement that I’m aiming for?”/ “What can I do there exactly?”/ “How is TikTok different from Facebook and Instagram advertisements?”. Hold onto those questions and let us walk you through the most viral app of the moment.
TikTok’s Auction Manager platform is very similar to Facebook’s Ads Manager, you can run campaigns like Website Conversions, Website Traffic, App Installs and Lead Generation.
From there you can streamline your targeted audiences, demographics and interests of your audience. At this point of time, TikTok does not allow you to target your audience specifically by neighbourhoods the way Facebook allows, yet.
But, there is a wide variety of ads that brands could choose from under TikTok and its amazing - Brand Takeover, TopView, In-Feed, Branded Effects and Gamify Effects.
The future of marketing definitely is TikTok as one of the main platforms and as it is a new platform with such advanced technology, there is space to grow and evolve. TikTok should be part of any marketers’ knowledge and it's not too late to get started on it if you have not.
All in all, Facebook, Instagram and TikTok serve the same purpose of marketing but TikTok has a different attraction to it and it’s their amazing user experience like no other. This video-only content app allows users to scroll endlessly and view contents that they are particularly interested in. TikTok marketing in general is a very much sought-after skill set now that holds wealth of knowledge across various digital channels.
So if you're thinking of using TikTok, follow your guts and just do it! If you need help with starting it up and types of ads that would suit your brand and product best, drop us a message and let us help with boost your brand like never before!