The Internet makes it possible for us to connect with others in an instant. In Singapore alone, nearly three-quarters of the population are active social media users, according to a study by We Are Social and Hootsuite. Today, the most successful companies realise the importance of engaging with consumers through one or more of the most popular social media platforms.
In today’s competitive market, it’s important for any business to remain fresh in the minds of their consumers and target audiences. With so much information being disseminated online, building a strong social media marketing campaign will help you do just that.
Building and sustaining an active and steady presence on Facebook, Twitter, Instagram, and LinkedIn will let you reach potential customers within just a few clicks. Posting updates is a highly effective way of introducing upcoming promotions and products to your audience, and you can also take advantage of sponsored ads to reach an even wider market. With so many people checking their social media accounts daily, it’s astonishing how many new customers you’ll be able to find with each post.
Many brands also use social media to promote user-generated content. Instead of creating conventional adverts or trying to close a sale, top brands such as Lush, Starbucks and Apple ask their fans to post their own photos of brand-related content.
Using specific hashtags, these companies generate thousands of responses and unique content that tie back to their brand. In return, customers feel that they are ‘seen’ by their favourite brands, and continue to promote their products for free.
Brands that have a strong social media marketing strategy understand the value of communicating directly with their core audience. Whether it’s lighthearted interactions online or replying to a customer service concern, social media makes it possible to engage from anywhere in only a few seconds. Some businesses such as MoonPie, Wendy’s, and Taco Bell, choose humour, while others prefer to remain professional. The direction you decide upon should depend on your business values and image.
Social media influencers have also been a major reason why many social media campaigns have taken off so successfully. While collaborating with mega-influencers (those with over 100,000 followers) seems to be the most effective, some companies prefer to partner with micro-influencers, who may be more affordable for smaller budgets, but still, hold meaningful and sightly more intimate relationships with their smaller following.
For instance, global makeup startup, Glossier, built their brand through a following of micro-influencers. The company relied on ‘regular women’ to promote its minimal cosmetics line. Today, the company communicates with 2.3 million followers on Instagram.
With so many users logging into social media accounts each day, not being active on at least one platform means missing out on potential sales. Working with a social media marketing agency in Singapore will help to streamline the process, ensuring you can tackle several different platforms with a single campaign. Marketing agencies know which techniques work best for your brand and business model. To get the upper hand in today’s competitive world, social media should play a vital role in your marketing strategy.
Every business has a different target audience, and interacting via social media is one of the leading ways to reach them on a personal level. As a leading social media marketing agency Singapore, we at Heilo knows what it takes to create an effective marketing campaign, and help improve your brand’s presence on all the major social media platforms.
Being highly visible and interactive on social media will help your brand stand out online. With more people visiting social media platforms than ever before, now is the time to develop a successful social media marketing campaign.