Zespri - Sungold Kiwifruit Giveaway Activations
To [Recharge] a day for everyone, was the root of the campaign. We hit the streets and offered a complimentary Sungold Kiwifruit to everyone who could clear our trivia! Through this mechanism, we were able to educate the general population about vitamin facts as well as the benefits of kiwifruit consumption.
Packaging bags are designed for the event day are given out to the public so as to allow the public to try out Zespri Sungold Kiwifruit.
On the event day itself, there are event helpers stationed around the area to explain and introduce the launch of this new product to the public.