Zespri Red Kiwifruit
Zespri wanted a platform whereby their consumers can give their feedbacks on their Red Kiwifruit freely. HEILO was engaged to developed a web microsite the online survey to service on.
For this digital campaign, we developed a survey microsite and insert cards for their kiwifruit packs in the various supermarkets for Zespri to hear from their consumers feedbacks on their products and how they can better provide for them in the future.
By them participating in the survey, Zespri will also better know their consumer's behaviour.
To enhance this experience for their consumer and a way for Zespri to appreciate their comsumers when participating in the survey,
each participant will be thank with a $20 GrabFood Voucher upon completion of survey.
The vouchers are limited to the first 200 participants.
The insert cards are designed minimalistically to suit Zespri's Red Kiwifruits branding and it was placed at the top of the packaging which was the first thing buyers will see when opened.
The QR code of the survey microsite was printed in the insert card to encourage and attract buyers to participate in the survey.